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Shawndra Hill is an Assistant Professor in Operations and Information Management at the Wharton School of the University of Pennsylvania. Generally, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches the value to companies of mining data on how consumers interact with each other -- for targeted marketing, advertising and fraud detection. Her past and present industry partners include AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Her recent work appears in IEEE Transactions on Data and Knowledge Engineering, Journal of Computational and Graphical Statistics, SIGKDD Explorations, and Statistical Science. Her research is funded in part by the Office of Naval Research, Google, and the National Institutes of Health (NIH). Shawndra holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU's Stern School of Business.

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Adrian Benton is a former linguistics and computer science student at Penn. He has been a member of the Penn community in various statuses for the past 8 years. He is interested in natural language processing, particularly NLP in noisy text.

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Aman Nalavade graduated from the University of Pennsylvania in 2010 with a BSE in Computer Science. He is currently working as a financial engineer, but has a strong interest in the intersection of technology and marketing/advertising.

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Jing Peng is a doctoral student on the Information Systems track. His primary research centers on recommender systems, especially tag-based recommendation in social tagging systems and friendship-aware social recommendation at social networking sites. Recently, he is interested in studying the influence-maximizing social interaction strategies on social media platforms.

He received a MS degree in Computer Science from Institute of Automation, Chinese Academy of Sciences in July 2011. Prior to that, he earned his BS degree in Physics from Xi'an Jiaotong University in July 2007.

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Jie Qi (Jill Chih) is a second year Master student in Computer and Information Science Department at the School of Engineering and Applied Science, University of Pennsylvania. She speaks Chinese, German, and English. Her past working experiences includes Data Management Software Developer in SAP AG and Quantitative Research Analyst in Corporate Marketing of Eaton Corporation. She holds a B.E. in Computer Science and Technology (honor graduate) from Central South University, minor in Finance.