Wharton | Think Insights with Google  
wharton
October 4, 2012
Social TV: Linking TV Advertising to Social Media Engagement and Sales,
Shawndra Hill will appear in a monthly column with Google Think Insights. (Read More)
INFORMS 2012  
wharton
October 14-17, 2012
INFORMS Annual Meeting 2012, Phoenix, AZ
There will be a session on Social TV. More information to come. (Read More)

Future of Advertising Conference  
wharton
November 17, 2011
Shawndra Hill speaks at the Future of Advertising Conference.
Deriving Value from Consumer Networks: Consumers are sharing aspects of their lives online, in public, at unprecedented rates. They are not only sharing details about their interests, but also about their social networks. This talk will walk you through a few real world examples of how firms are making dollars from and sense of social network data. In short, social network data are helping forms significantly increase their bottom line. In this seminar, I will share my thoughts on the untapped potential of consumer data and how firms might be able to better use it to make decisions, and help their customers make better choices. (Read More)




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