The Social TV Lab Experiment
"Social TV" is a term that broadly describes the online social interactions that occur between viewers while watching television. Television shows are now instigating online social interactions between viewers by requesting viewers, as part of the first broadcasts, to participate in simultaneous discussions about the shows. Examples include asking users to follow and comment on topics on Twitter. A more passive approach is also used that displays messages from social media participants on the TV screen during broadcasts. As a result of this trend of encouraging people to participate during TV viewing, social TV applications have arisen to facilitate the discussions even further. In our lab, we study the link between what is said on television and what is shared simultaneously with the public on social media about shows and advertisements.

We study:
1) the social media response to TV advertisements during major national advertising events;
2) the link between displaying social media content during TV shows and the levels of online buzz and sales; and
3) whether constructing aggregate level psychographic profiles, derived from social interaction texts about thousands of TV shows, are valuable in TV recommendation engines.

Click Here for the Full List of Shawndra Hill's RESEARCH
Year Author Title Journal / Conference
2012 Adrian Benton, Shawndra Hill CIST 2012
2012 Shawndra Hill, Aman Nalavade, Adrian Benton ADKDD 2012: The Sixth International Workshop on Data Mining for Online Advertising and Internet Economy
2012 Shawndra Hill, Adrian Benton The Second SOMA Workshop: Social Media Analytics
2012 Shawndra Hill, Adrian Benton Conditionally Accepted ICIS (International Conference on Information Systems)